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Web ignored Lessons from Hypertext, says Expert Bernstein
Source: UN, 9 April 2003
Submitted by
Ann Light
'We've known since 1990 that colour was a bad idea for links', said Mark Bernstein, founder of Eastgate Systems, the early developer and publisher of hypertexts, as he described how hypertext research was ignored in developing an orthodoxy for the Web. He was speaking at last month's "Dust or Magic" conference in Oxford, on working in the new media industries.
Colour is inappropriate for links as it conflates emphasis and linking, while blue is a particularly bad choice as it is the hardest colour to read, making the link content less obvious, he said.
Consistency in the appearance of links has been an early and enduring part of usability guidelines. However, designers have increasingly ignored calls for broader consistency across the Web as they develop their own set of markers - a move to internal consistency on sites. There has also been a move away from text links generally and, in particular, blue text. Perhaps slowly and in patches, the wheel is being reinvented.
Bernstein also took the opportunity to crticise information architecture: 'IA is a respectable club with which to beat complexity,' he said. 'Information architects are devoted to taming the creatives.'
He was joined in his opinion by other speakers at the conference. Brendan Dawes of Magnetic North likened the work of usability to that of the child-catcher in Chitty Chitty Bang Bang. 'When a technology is new, there is a lot of bad taste to start with,' he said, then, quoting Picasso, added: 'but good taste is the enemy of creativity.' Asked if he saw a neo-puritanism developing, he said that he was by nature rebellious. 'But I don't wake up and say 'Jakob Nielsen: you're gonna die', I just have fun...'
Nielsen and an overdependence on guidelines also came in for attack from Chris McEvoy of First Circle (see also The Time and Place for Usability).
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