Media: Technology Review Interviews Tim Brown of IDEO

Tim Brown, CEO of IDEO, describes the interplay between technology and design as he sees it - as a means to change the way people live and work.

Best practical tip: 'There are too many examples still of people trying to force content and experiences that were really developed for one type of experience through a different kind of interface. It’s not just about the scale of the screen or the size of it, but it’s even the length of time that we’re willing to interact with things. ...in the mobile world, what people tend to use the mobile devices for is to fit little chunks of things in between everything else they're doing.'

My favourite of his more general observations: 'TR: What kind of people do the best design?
BROWN: Well, I can tell you what doesn't work — and that is to have a whole bunch of people who are deep in their own technical domain but have no interest in engaging with the others. Then you end up with this "siloing" effect, but it's the joins between different disciplines where all the difficult stuff happens.'

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