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Media: The Register explodes Myths about Men with Featuritis


Source: The Register, 6 August 2003
Submitted by Ann Light

"Who cares what operating system a phone uses?" finds Rob Bamforth of Bloor Research arguing that it is not only women who appreciate usability over features.

Taking issue with the idea that men want the latest gadgets with as many cool features as possible, Bamforth says 'male tendencies are more prominent at the early adopter stage - hence the interest in the latest bells and whistles in any gadget. As the market matures, and the gadgets become daily tools, even men appreciate utility over feature overload.'

But, he says, early adopter versus conservative majority or male versus female are too simplistic a way to subdivide customers. He goes on to make the point by looking in some detail at the Symbian OS based F2102V phone from Fujitsu and the Xplore G18 from Group Sense International.

Is one 'better' than the other, he asks. 'The best technologies are those that are invisible or impose no additional complexity on the user. Ask any Mac user...or woman.'

 


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The Register: Who cares what operating system a phone uses?

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