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Media: Cooper reviews what led to Personas


Source: Cooper Newsletter, 29 August 2003
Submitted by Ann Light

"The Origin of Personas" by Alan Cooper is a mini-prequel to the chapter in his seminal 1998 book "The Inmates Are Running the Asylum" in which he introduced the use of personas as an interaction design tool.

'Had personas been developed in the laboratory, the full story of how they came to be would have been published long ago, but since their use developed over many years in both my practice as a software inventor and architectural consultant and the consulting work of Cooper designers, that is not the case' says Cooper, in a chatty but informative look at how the idea behind them developed.

And there are some entertaining moments: 'As I walked, I would engage myself in a dialogue, play-acting a project manager, loosely based on Kathy, requesting functions and behavior from my program. I often found myself deep in those dialogues, speaking aloud, and gesturing with my arms. Some of the golfers were taken aback by my unexpected presence and unusual behavior, but that didn't bother me because I found that this play-acting technique was remarkably effective for cutting through complex design questions of functionality and interaction' he reports.

 


External link to another web site Associated Link:
Cooper: The Origin of Personas

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