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Media: Are DIY Tools Different for Girls?


Source: star-telegram, 15 September 2003
Submitted by Catherine Ejiogu

"Tools for the do-it-herselfers" by Lena Warmack of the Star-Telegram explores the world of tools designed to appeal to the female market and to capitalise on the new interest of women, right into retirement, in DIY. It gives an overview of state of the art.

'John Galeotafiore, director of testing for the recreation and home improvement department for Consumer Reports in Yonkers, N.Y., said combining the sale of tools and educating women on how to use them is a new concept. But marketing them to women is not a new idea.'

 


External link to another web site Associated Link:
Star-Telegram: Tools for the do-it- herselfers

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