Media: UIE looks at Inherent Value Testing on Websites

Jared Spool has added two articles to the UIE site on the subject of inherent value testing and how to do it.

'Inherent Value Testing showed us what was valuable about the site and its underlying services. It gives us a concise, easy way to learn how well the site communicates value and where it falls short. With the results of this technique, design teams can easily prioritize changes. Subsequent testing can demonstrate that changes have improved the design.'

Identifying the practice as part of understanding user experience, Spool explains the process: 'In the first phase, we asked the six loyal customers to give us a tour of the site, sharing the features they used and liked the best. ... In the second phase, we set out to see if the six potential customers see these same benefits when they visit the site. To do this, we started with tasks created by the loyal customers. We based the tasks on what loyal customers liked best about the site and the things they normally did while there.'

Associated Link: UIE: Conducting Inherent Value Testing

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