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Media: PC World reports on Nielsen-Norman Findings


Source: PC World, 14 May 2004
Submitted by Ann Light

"Web-User Satisfaction on the Upswing" is PC World's report of the Nielsen-Norman UsabilityWeek conference as it reaches San Francisco.

The article leads on the news that two in three website visits leave users happy with the outcome, compared to seven years ago when your odds of a successful visit were only two in five.

There are a few interesting points raised: 'people are spending less time on each page they open, so designers have less time to snag them. When they landed on a site from a search engine, the less experienced group spent an average of 35 seconds on the home page, and 1 minute on an interior page, while the more experienced visitors were on the pages for only 25 and 45 seconds, respectively.'

And 'One area in need of improvement, according to Nielsen, is site search. While 56 percent of the searches conducted by survey participants on a popular search engine were successful, only 33 percent of searches done using a specific site's search tool succeeded.'

Of course, reading this is not the same as signing up for the seminars but it does give the headlines.

 


External link to another web site Associated Link:
PC World: Web-User Satisfaction on the Upswing


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