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Media: roBlog argues for People who like People


Source: roBlog, 4 June 2004
Submitted by Ann Light

A good user researcher has to like people, argues Rob Adams, and comments in answer suggest that it helps to be likeable too.

Dealing with the softer side of a user researcher's skills, Adams says: 'And I mean he [sic] has to like people, all people, not just his friends, peers, and colleagues. He has to be intrinsically interested in who they are, what work they do, how they feel about life, what they want to achieve, and so on. Even though user research is generally conducted to inform product design or marketing, in order to do his job well, a good user researcher must possess an interest in learning about people that transcends these goals. Gaining a deep understanding of how others live their lives must be an end in and of itself.

He points to a difference from the goals of a psychologist or social scientist. 'Scientists who study humans hope to obtain generalizable knowledge about how humans behave. They uncover facts about human behavior; often these are abstract and somewhat removed in their statistical generality from the real thoughts and feelings of individuals. User researchers, on the other hand, do not uncover generalizable facts; instead they hunt for an understanding of the qualia, the what it's like to be a member of their target population.'

The comments that have grown up round his initial thought piece are lively too.

 


External link to another web site Associated Link:
roBlog: On Being a User Researcher


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