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Media: Brandchannel looks at the User Experience of Websites


Source: Brandchannel, 29 October 2004
Submitted by Ann Light

Marketing departments may have taken a long time to work out that users' experience of websites was fairly critical in terms of conveying welcome or unwelcome messages about the company behind the site. Having caught up, they are making up for lost time. One good source of commentary are the regular "Webwatch" articles on Brandchannel that review a website in terms of user experience, trust and what it says about its makers.

A recent piece on Dabur.com introduced the popular Indian firm to me as a highly competent website provider. Another features Bush and Kerry and is in more critical vein.

 


External link to another web site Associated Link:
Brandchannel's Webwatch, etc


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