Media: Elegant Hack on Getting on with the Design, not the Discussions

Christina Wodtke replies to the article that Kevin Chang wrote for the UXNet meeting in the UK: "The User Experience Community is Thinking Too Big" (written up as UN story: UXNet brings Unifying Principle to the UK).

She is in fine and scathing form: 'Still worried about the ROI of design? It's done people - read businessweek instead of alertbox for a change, and you'll see everyone is already on board! Hass and Standford are adding design to their curriculum, the MFA is the new MBA, and so on and so on.... They are sold on what you do: now you have to actually live up to their expectations. Scared yet?'

And as for what we call ourselves? 'Don't worry about the professional organizations that are blooming like mushrooms in the rain-- enjoy them, and grab some of the juicy templates and articles that show up on AIGA and AIFIA and so on. Don't bag on the usability people, ask them to find out some new stuff for you to work with, and hey ask them what they think of blue anyhow. YOU AREN'T YOUR TITLE, and if IA becomes the standard title, or ID, or IxD or whatever, who cares... let's go design some cool new stuff.'

Associated Link: Elegant Hack: The User Experience Community to Thinking too Small

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