Media: Dyson chides Britain for losing the Engineering Vision

The BBC site has published excerpts from James Dyson's Richard Dimbleby Lecture. It is essential reading for anyone working in design and production. It deals with the survival of RnD in Britain and beyond. It explains why Dyson resigned from the Design Museum.

'Chinese corporations have bought Thomson and RCA televisions, Dirt Devil and Vax vacuum cleaners, Alcatel cellphones `and Dornier aircraft.

'To survive against them, we can't just rely on shallow styling. We need technology and design that they don't have.

'Our only chance for survival is better engineering.

'But to get engineering and manufacturing right in the future, we need to recognise our strengths and failings in the past.

'Manufacturing companies and entrepreneurs need to have their ideas here. Do the engineering here. Develop the technology here. Oversee the production from here. Plan the marketing and organise the selling here,' he argues.

Strong stuff, whatever your views...

Associated Link: BBC: Engineering the difference

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