Media: Brandchannel examnines the Future of the Customer

"Don't Do. Be." by Ray Podder of growbrand.com is subtitled: 'Reaching customers in the connection age'. It's aimed at marketing folks and speaks their language, but it presents a biological model for the way that people and services connect and this is interesting.

'There are no more consumers. Santa Claus, The Easter Bunny and the Tooth Fairy never lived in a world where blogs reigned over the network news, user ratings directly affected online sales, and claims were deconstructed by "Googling" them on the spot. So why do marketers still address people that pay their bills by the term "consumers"? The assumption that people respond like Pavlov’s dogs to "consume" to positioning cues was not only arrogant to begin with, but is rapidly proving to be false.'

Associated Link: Brandchannel: Don't Do. Be.

All change at the top for System Concepts
Source: System Concepts Ltd, 3 July 2009
 
Leslie Fountain has been promoted to joint Managing Director of leading usability consultancy System Concepts.

Life in UCD immortalised in fiction: you couldn't make it up
Source: UN, 2 July 2009
 
Sarah Herman's fictitious book on life in a user-centred design company has hit the shelves and The Guardian's book pages...

Interfaces Magazine - Issue 79: The Education Issue
Source: Interaction Group, 1 July 2009
 
The latest issue of Interfaces is now available as a free download from the Interaction Website.

Two new Behavioural research Tools from Noldus
Source: UN, 30 June 2009
 
Tool updates make on-site behavioural data collection easier.

Cell Phones that Listen and Learn
Source: MIT Technology Review, 29 June 2009
 
New software tracks a user's behavior by monitoring everyday sounds.

Top Six Don’ts for Usability Testing
Source: FutureNow Inc., 27 June 2009
 
Six tips for creating quality usability tests to ensure useful feedback from testers.

Usability: ‘Lovely software. But I can’t work it’
Source: FT.com, 26 June 2009
 
In a recent survey by Global Graphics, 77 per cent of office workers estimate they lose up to one hour a week because business software is difficult to use.

And what do you do?
Source: Dexo Design, 25 June 2009
 
How do you describe your job role? Here are the results of a recent 'Preferred UX/UI Title' Poll.

Most Doctors cite Usability as critical to Electronic Health Record Adoption
Source: TMCNet, 24 June 2009
 
It's all about 'meaningful use'.

Glossy monitors look good but can hurt
Source: QUT, 23 June 2009
 
A new advisory cites research which suggests high gloss monitors make users sit awkwardly.