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Media: Management Consulting News talks to Steve Krug


Source: Management Consulting News, 18 February 2005
Submitted by Ann Light

"Meet the MasterMinds: Common Sense Web Design with Steve Krug" sees Management Consulting News talking to Krug about website usability at a fairly basis level, but includes such gems as:

'MCNews: How can non-technical people select web designers who make sensible usability a key part of design?

Krug: If I were hiring, I guess I'd look at the sites they've done (hopefully comparable in some way to yours) and see if I can understand what the sites are for and find my way around them easily. You can't hold them responsible for all the sites' sins, though, since designers don't always have the final word.

Then I'd ask them to look at your current site (if you have one) and one of your competitors' sites, and give you a few thoughts about what works and doesn't work in the designs. The key point here is not so much what they're saying as whether or not what they say makes sense to you. It'll give you good clues about whether you're going to be able to communicate well with them.

Also, if they sound like they're more interested in creating a portfolio piece for themselves than something that serves your objectives - and your users' objectives - I'd keep looking. (Of course, personally, I'd also ask them if they'd read my book...)'

 


External link to another web site Associated Link:
Management Consulting News: Meet the MasterMinds: Common Sense Web Design with Steve Krug


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