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Media: Computer Weekly looks at the Impact of Outsourcing on Customer Relations


Source: Computer Weekly, 14 March 2005
Submitted by Ann Light

"Customer satisfaction key to successful outsourcing deals" plays on the financial aspects of outsourcing customer relations, but within the story are some facts of interest to the user experience practitioner.

According to Gartner, reported in Computer Weekly:
* 60% of organisations that outsource parts of the customer-facing process over the next three years will see customers switch to rivals.
* Companies lack information to make meaningful cost/benefit analysis and often focus on inappropriate or unmeasureable service levels and cost metrics.

'A poorly managed outsourcing deal can reduce the quality of the customer experience, dilute the brand values of the company and fail to deliver cost savings,' notes the article.

Gartner recommends that companies create customer-facing processes. It recommends that businesses judge suppliers on customer satisfaction or other quality metrics to measure and motivate outsourcers rather than "operational metrics" such as the number of calls handled by the supplier.

 


External link to another web site Associated Link:
CW: Customer satisfaction key to successful outsourcing deals


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