Skip to main content
UsabilityNews.com - for all the latest in usability and human-computer interaction
BCS Interaction
 
 
The All the Latest section presents all general usability news articles


 
  advanced search
 

All the Latest

Media: CNET looks at how Search Optimisation compromises Usability


Source: CNET, 12 May 2005
Submitted by Ann Light

'Basically, there's a natural friction between the way people think Web sites should be designed, and the way they almost have to be designed in order to make it in the race for page rankings. And in such a battle, design for search engines are destined to win, because it's just bad business to ignore a dog that size.' ends this article by Molly Wood at CNET.

Her argument is that search is the big dog; and that, more than standards, usability, or even aesthetics, drives the evolution of website design.

She goes on to consider search engine optimisation. 'At its best, SEO is a discipline that influences Web builders and designers to maximize their search engine results with some simple and uncontroversial changes. At its worst, though, the term includes a collection of questionable business practices, shady companies that promise clicks for cash and only sometimes deliver, and a tool that allows the proliferation of advertising-filled Web sites (free registration required) that do nothing but show up in search results and provide no information in exchange for ad impressions.'

It's creating quite a heated debate about standards-based design and usability vs. search methodology. Wood reckons usability will lose.

 


External link to another web site Associated Link:
CNET: Is search ruining the Web?


Other News

Online poker company uses Science to assess Player Preferences
Source: Recentpoker.com, 8 January 2009
 
Working with customer experience consultancy Foviance, PKR is exploiting the benefits of electroencephalography (EEG) technology to gather information on poker players' emotional relationship with a brand or service.

Do Users really love Laptops?
Source: channelinsider, 7 January 2009
 
More than one-fifth of all laptop computers will break down over the course of their life, and other limitations frustrate their users. From this list of user complaints come laptop opportunities.

User Interviews - Analysis Simplified
Source: Webcredible, 6 January 2009
 
You’ve conducted your user interviews, but now you need to make sense of all that information you’ve gathered.

Why Products Fail
Source: ComputerWorld, 5 January 2009
 
Most gadget and software makers don't understand what users want most: control.

How to Design Websites for Mobile Phones
Source: stemkoski.com, 3 January 2009
 
Tips from Ryan Stemkoski's web design blog.

Pioneer of Cyberspace honoured
Source: BBC, 2 January 2009
 
A professor who invented a forerunner of the world wide web has been made a dame in the New Year Honours.

2008 in Review: Developments that rocked the world of User Experience
Source: Catalyst Resources, 1 January 2009
 
A look back at 2008 highlights some of the key developments that rocked the world of user experience.

2008: The Year Online
Source: MIT Technology Review, 31 December 2008
 
The business of social networking, cloud computing, and a flaw in the fabric of the Internet top the most notable stories of 2008.

Shoveling through the Spamalanche
Source: UN, 30 December 2008
 
A ‘Spamalanche’ of 3,000 emails will be waiting in your inbox by the time you get back to work. What can you do besides 'delete all'?

New guidelines boost Web Access
Source: BBC, 29 December 2008
 
The World Wide Web Consortium (W3C) has announced a new standard to make sites more accessible to older and disabled people.

 
 

 

home | contribute | subscribe | news feed/RSS | search | contact us | disclaimer

UsabilityNews.com (version 1.41), along with its associated web site and content,
are all strictly © Copyright of the BCS Interaction 2001-2009. All rights reserved.

Joanna Bawa (editor), Dave Clarke (founder, designer and developer). Ian Parry (graphics).