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Media: Radio 4 Shoptalk scrutinises Ethnography (audio)


Source: Radio 4, 26 September 2005
Submitted by Ann Light

Last Tuesday's "Shoptalk" was called "Anthropology in Business" and featured a host of well known names in HCI and beyond. Simon Roberts of Ideas Bazaar joined presenter Heather Payton and Paul Eden of Ogilvy and Mather, Genevieve Bell of Intel, Patrick Barwise of the London Business School, Richard Harper of Microsoft and Paco Underhill of Envirosell.

'These days we're the tribal people, it's us they're observing as we go about our daily lives and over the past few years especially, what we do and why we do it is becoming of increasing interest to business.'

Catch the programme again on the Radio 4 website for a popular account of how ethnography is being used as a tool for business.

 


External link to another web site Associated Link:
Shoptalk: Anthropology in Business


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