The Usability Company and WebAbacus launch Foviance

Recently merged WebAbacus and The Usability Company have launched Foviance, a company emphasising experience management.

The company is responding to a move that sees digital operations sitting more often in marketing rather than IT departments these days. Foviance's Experience Management Service is blending web analytics with usability consultancy to deliver what the new company calls 'regular, actionable insights into the effectiveness of digital interfaces'. It combines WebAbacus's web analytics software with the usability consultancy of The Usability Company, providing clients with a picture of what happens when customers use their digital services, and advice on how to improve this experience.

The name Foviance derives from the word "Fovea", which is the part of the eye responsible for the sharpest vision. The company chose it to reflect the clarity that it hopes to bring to its customers' understanding of the performance of their digital interfaces, as well as the company's focus on innovation in this area.

Paul Blunden, CEO of Foviance (and formerly of The Usability Company), said: 'Foviance is truly breaking new ground and creating a new kind of company. The combined expertise offered by Foviance enables it to measure, analyse and enhance the user experience across all digital interfaces. It is comprehensive experience management, which nobody has been able to offer to date.'

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