Interaction Design Group becomes an Association

The Interaction Design Group (IxDG), active since 2003, has now incorporated as a non-profit, member-supported organisation and has officially changed its name to the Interaction Design Association (IxDA).

The Executive Committee, who will govern IxDA for the following year, comprises Robert Reimann, President; David Heller, Vice President; Greg Petroff, Treasurer; and Lada Gorlenko, Secretary.

Robert Reimann, President of IxDA and co-author of "About Face 2.0: The Essentials of Interaction Design", says that the leadership of IxDA 'plan to develop a first-class community of practice for our members, provide excellent business and technical resources for interaction design practitioners, and promote a greater understanding of interaction design and its value to industry, academia, and the public at large.'

David Heller, co-founder of IxDG and Vice President of IxDA, adds that he is 'looking forward to building our organization in a manner that will bring greater credibility and formal recognition to interaction design and interaction designers'.

IxDA's goals are to
* communicate the unique perspective that interaction design brings to both industry and the broader design community
* promote awareness of the discipline, craft, and value of interaction design among business leaders, academia, consumers, and our colleagues
* advance the discipline of interaction design by encouraging the adoption of innovative methods
* encourage and recommend high standards of practice among interaction design professionals
* help establish standards for academic programs in interaction design
* develop an active, close-knit community of interaction design professionals worldwide

IxDA hosts IxD Discussion, a mailing list that provides an international forum for the discussion of interaction design and currently has about 1800 subscribers worldwide. There are 800 subscribers to the IxDA Announcements mailing list. Subscribers include practitioners, educators, and authors in the field of interaction design, as well as students and others who are interested in the discipline of interaction design.

Associated Link: Further details

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