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Media: Awards from TechDigest reward Best and Worst Gadgets


Source: TechDigest, 7 December 2005
Submitted by Ann Light

"shuffle takes Chav gadget award" works as a lifestyle update. Tech Digest, Shiny Shiny and Games Digest in conjunction with broadband/digital TV/telephony company Telewest gave awards based on the coolest - and least cool - of the year's new devices. Selected by a 'panel of the UK’s top gadget experts', they reward the most stylish and most vulgar (how does one translate 'Chav' for non-Brits?):

'The shuffle is perfect for chavs. It's cheap. It’s by a cool brand, and you can let others know you have one as it is designed to be worn round your neck. ... The sad part is that the shuffle is the worst player in the Apple range – more like some dodgy back street knock-off than the excellent other iPods.'

The awards also include gongs for 'most indispensable mobile phone', which was won by the Samsung SGH-D600 and the 'most bling gadget' which went to 'BabyPhat’s gold-plated £20,000 case for the Sony PSP'.

Other victors: 'Gadget of the year, which was voted for by the websites’ readers, went to the Sony PSP handheld gaming console, Apple’s excellent iPod nano won the Shiny Shiny icon award while the Sky Gnome, an add-on for the company’s satellite systems that lets users listen to music and radio channels anywhere in the home, took best gadget accessory.'

No mention of usability, but user experience speaks loudly through the text.

 


External link to another web site Associated Link:
TechDigest: shuffle takes Chav gadget award


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