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Media: Fast Company sings the Praises of Simplicity


Source: Fast Company, 21 December 2005
Submitted by Ann Light

"The Beauty of Simplicity" by Linda Tischler features Marissa Mayer, who keeps Google's home page pure. It also looks at why making things simple is the new competitive advantage.

This long and well-written feature starts: 'It is innovation's biggest paradox: We demand more and more from the stuff in our lives - more features, more function, more power - and yet we also increasingly demand that it be easy to use. And, in an Escher-like twist, the technology that's simplest to use is also, often, the most difficult to create.'

After some good anecdotes about Google, it continues: 'If the equation T (technology) + E (ease of use) = $ can be proven, the time may be right for the voice of the technologically challenged who can't operate their remotes to be heard.'

 


External link to another web site Associated Link:
Fast Company: The Beauty of Simplicity


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