Media: Findability with Morville on the AIGA site

"Findability is ambient: Interview with Peter Morville" by Liz Danzico has been syndicated all over the place. Free access can be guaranteed for the version on the AIGA website where it started out. And it's a lovely piece.

'Intelligence is moving to the edges, flowing through wireless devices, empowering individuals and distributed teams. Ideas spread like wildfire, and information is in the air, literally. And yet with this wealth of instantly accessible information, we still experience disorientation. We still wander off the map. How do we make decisions in the information age? How do we know enough to ask the right questions? How do we find the best product, the right person, the data that makes a difference?,' starts Danzico.

She suggests that in 'Ambient Findability', Morville's new book, he searches for the answers in the strange connections among social software, semantic webs, evolutionary psychology and interaction design. 'And, he explains how the journey from push to pull is changing not only the rules of marketing and design, but also the nature of authority and the destination of our culture.'

For instance, there will be changes in education: 'What gives me optimism is that our kids are growing up with the web. And after school, they’re going to go home, Google a subject their teacher was talking about, and find different answers and versions of the truth. And they’ll take that back into school the next day and cause trouble. With that kind of friction between what they’re being taught in the textbooks and what they’re finding on the web, students will learn to form their own opinion. They’ll be far more information-literate than their parents,' says Morville.

Associated Link: AIGA: Findability is ambient: Interview with Peter Morville

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