Gender Differences in US Internet Take-Up are diminishing

American women are catching men up in most measures of online life. But while men like the internet for the experiences it offers, women like it for the human connections it promotes.

A wide-ranging look at the way American women and men use the internet shows that men continue to pursue many internet activities more intensively than women, and that men are still first out of the blocks in trying the latest technologies. At the same time, there are trends showing that women are catching up in overall use and are framing their online experience with a greater emphasis on deepening connections with people.

Some highlights from a new Pew Internet and American Life Project report show how men’s and women’s use of the internet has changed over time.

* The percentage of women using the internet still lags slightly behind the percentage of men. Women under 30 and black women outpace their male peers. However, older women trail dramatically behind older men.

* Men are slightly more intense internet users than women. Men log on more often, spend more time online, and are more likely to be broadband users.

* In most categories of internet activity, more men than women are participants, but women are catching up.

* More than men, women are enthusiastic online communicators, and they use email in a more robust way. Women are more likely than men to use email to write to friends and family about a variety of topics: sharing news and worries, planning events, forwarding jokes and funny stories. Women are more likely to feel satisfied with the role email plays in their lives, especially when it comes to nurturing their relationships. And women include a wider range of topics and activities in their personal emails. Men use email more than women to communicate with various kinds of organisations.

* More online men than women perform online transactions. Men and women are equally likely to use the internet to buy products and take part in online banking, but men are more likely to use the internet to pay bills, participate in auctions, trade stocks and bonds, and pay for digital content.

* Men are more avid consumers than women of online information. Men look for information on a wider variety of topics and issues than women do.

* Men are more likely than women to use the internet as a destination for recreation. Men are more likely to: gather material for their hobbies, read online for pleasure, take informal classes, participate in sports fantasy leagues, download music and videos, remix files, and listen to radio.

* Men are more interested than women in technology, and they are also more tech savvy.

* Women are more likely to see the vast array of online information as a “glut” and to penetrate deeper into areas where they have the greatest interest, including health and religion. Women tend to treat information gathering online as a more textured and interactive process – one that includes gathering and exchanging information through support groups and personal email exchanges.

Still, the data show that men and women are more similar than different in their online lives.

Associated Link: Pew Internet and American Life Project: How Women and Men use the Internet (pdf)

Study: Mobile Web sites need Improvement
Source: CNET, 13 October 2008
 
A new study suggests that the usability of many mobile Web sites still needs improvement.

Better Usability makes Online Backup more Appealing
Source: UN, 11 October 2008
 
Repeat after me: "Backup via the Internet is for everybody."

IBM Task Modeler version 6 now Available
Source: Unknown, 10 October 2008
 
The latest release of IBM Task Modeler is now available for download. This includes many new features to support efficient and collaborative task analysis and synthesis.

Caroline's Corner: Design to Read - Designing for People who do not Read easily
Source: Caroline Jarrett, 9 October 2008
 
Reading is a skill many of us take for granted. Chances are that if you’re reading this, you’re one of the lucky ones who read easily.

Bill Buxton to change Microsoft from within
Source: The Register, 8 October 2008
 
"Last year Steve Ballmer said to 85,000 employees 'If you don’t change and you don’t go in this direction, we’re dead, and I don’t want to die.' I wanted to go hug him when he said that."

New Report: Innovative Marketing in the Digital World
Source: E-consultancy, 7 October 2008
 
A new report from E-consultancy provides a distillation of ideas and suggestions provided by digital marketing experts.

Linking Industry with Academia
Source: unknown, 6 October 2008
 
Customer experience research consultancy, fhios, based in London, has just launched an innovative internship programme, aimed primarily at postgraduate students.

Online Travel Booking: What influences Consumers?
Source: Webcredible, 4 October 2008
 
What influences consumers when booking a holiday? How can travel companies offer the best user experience?

Getting the Word out
Source: UN, 3 October 2008
 
I SAID, I'M ON THE TRAIN... Voice recognition technology can now translate all those pesky garbled voicemails into manageable text messages.

Mobile hardware outpaces Software and User Capabilities
Source: ComputerWorld, 2 October 2008
 
The main issue dissuading users from employing all the capabilities of their mobile devices is the complexity involved in operating them.