Usability & accessibility market worth £115m in 2005

London, 21 February 2006: The combined UK Usability and Accessibility markets grew 28% in 2005 from £90m to £115m, according to E-consultancy’s 2006 Usability & Accessibility Buyer’s Guide published this week.

The fast growth of these markets reflects the buoyancy of the internet sector and, more specifically, an increased understanding of the commercial benefits of best practice and user-centric business models.

E-consultancy predicts that the combined usability and accessibility markets will grow by a further 25% in 2006, resulting in a market value of £144m by the end of the year. E-consultancy’s valuation is based on money spent on usability and accessibility resources both client-side (internally) and through agencies.

“These markets are growing very quickly because more and more companies are realising that an optimal online experience is directly linked to commercial success,” said E-consultancy analyst Linus Gregoriadis.

He added: “The user experience is becoming more of a focal point for both smaller and larger organisations. This has led to increased investment in internal capabilities as well as spending with the agencies and consultants who have the necessary expertise.

“It’s not just investment on websites that is increasing. Companies are recognising that they need to deliver an experience which is consistent across other channels such as mobile devices and interactive television as well as the internet.”

Key market trends in 2006

• Market grew by 28% in 2005 to £115m. Likely to grow by around 25% to £144m by the end of 2006.

• Increased investment by SMEs in addition to continued spending by Blue Chips.

• Growing marketplace understanding of commercial benefits of usability, and the business case for accessibility.

• Growing shortage of experience, particular cross-platform expertise, at a time of rising demand for holistic customer experience irrespective of channel.

• Further increase in the number of organisations paying a retainer to consultancies. Market is maturing in this respect.

About this report

• This guide is primarily aimed at buyers of usability and accessibility services. The 2006 buyer’s guide features in-depth profiles of 24 UK-based usability / accessibility agencies plus market research on growth and drivers of growth. There is also information about return on investment benefits and pricing models, as well as advice about how to pick the right agency. It is a great time-saving report for anybody researching the usability and accessibility market. It is also invaluable for digital strategists.

Which suppliers/technologies are featured in the buyer’s guide?
AbilityNet, Amberlight, Bunnyfoot, Clearleft, cxpartners, Designed for All, Digital Habitats, Effortmark, Elemental Creative, fhios, Flow Interactive, Foolproof, Foviance, Nomensa, Optimum.web, Segala, Serco Usability Services, System Concepts, Usability by Design, UsabilityWorks, User Vision, Userfocus, Webcredible, The Web Usability Partnership.

Click on link for access to full report:
Usability & Accessibility – A Buyer’s Guide (2006)
http://www.e-consultancy.com/in/usability-research-2006

[ends]

Media contacts:
Linus Gregoriadis, Analyst, E-consultancy
(e: linus@e-consultancy.com t: 0207 681 4051)

Chris Lake, Editor, E-consultancy.com
(e: chris@e-consultancy.com t: 0207 6814052)

About E-consultancy

E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 35,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 20,000 users. Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

http://www.e-consultancy.com/about/


Other E-consultancy reports

• Managing An E-commerce Team (June 2005)

• Web Analytics: A Buyer’s Guide (June 2005)

• Online Advertising Networks: A Buyer’s Guide (July 2005)

• Affiliate Marketing Networks: A Buyer’s Guide (September 2005)

• E-commerce Solutions: A Buyer’s Guide (October 2005)

• Online Ad Serving Solutions: A Buyer’s Guide (January 2006)

Associated Link: Usability & Accessibility market research

The Hygiene Factor of Usability
Source: inspireUX, 15 March 2010
 
Is it true that usability can no longer take us 'beyond lack of dissatisfaction'?

The Business Benefits of building Accessible websites
Source: Econsultancy, 13 March 2010
 
There’s a good business case for making your website more accessible to the UK’s disabled community.

Internet access is 'a fundamental right'
Source: BBC, 12 March 2010
 
Almost four in five people around the world believe that access to the internet is a fundamental right, a poll for the BBC World Service suggests.

The Net generation, Unplugged
Source: The Economist, 11 March 2010
 
Is it really helpful to talk about a new generation of "digital natives" who have grown up with the internet?

Rewriting the Human-Computer interaction Handbook
Source: CIOL, 10 March 2010
 
Indrani Medhi of Microsoft Research India has developed text-free user interfaces (UIs) to allow any illiterate or semi-literate person on first contact with a computer, to proceed with minimal or no assistance.

Lip reading Mobile promises End to noisy phone calls
Source: BBC, 9 March 2010
 
A prototype device shown off at CeBIT could allow people to conduct silent phone conversations.

Games User Researchers band together
Source: UN, 8 March 2010
 
The number of UX professionals in gaming has reached critical mass.

Quince Pro enables privately-held UX Design Libraries
Source: Infragistics, 6 March 2010
 
Infragistics has launched Quince Pro, a private, secure and organized way to collaborate, communicate and cultivate private UX design libraries to ensure consistent user experiences across teams, departments and companies.

Announcing a new issue of the Journal of Usability Studies
Source: UPA, 5 March 2010
 
UPA is happy to announce the publication of the second issue of volume 5, the Journal of Usability Studies.

Impatient versus Bored
Source: Gerry McGovern, 4 March 2010
 
Customers are much more likely to get impatient with your website than they are to be bored with it.