Mobile Industry Leaders Agree on Best Practices for Mobile Web Content

Key players in the mobile industry have reached a preliminary agreement on best practices for mobile Web content, an important step in W3C's project to make Web access from a mobile device as simple, easy, and convenient as Web access from a desktop device.

"Mobile Web Best Practices 1.0" provides guidelines for creating a consistent and positive user experience across the rapidly growing number of Web-enabled mobile devices. It condenses the experience of many mobile Web stakeholders into practical advice on creating content that will work well on mobile devices.

"Mobile Web Best Practices 1.0" was developed by a Working Group that included representatives from 30 organisations: Afilias Limited, America Online, Inc. (AOL), ANEC European Association for the Co-ordination of Consumer Representation in Standardisation, Argo Interactive Ltd, AT&T, Electronics and Telecommunications Research Institute (ETRI), elmundo.es, ERICSSON, France Telecom, Fundación CTIC (Centro Tecnológico para el Desarrollo en Asturias de las Tecnologías de la Información y la Comunicación), Fundación ONCE, Go Daddy.com, Google, Inc., Indus Net Technologies, International Webmasters Association / HTML Writers Guild (IWA-HWG), Internet Content Rating Association, mTLD Top Level Domain Limited, Nokia, NTT DoCoMo, Openwave Systems Inc., Opera Software, Segala, Sevenval AG, T-Online International AG, The Boeing Company, TIM Italia SpA, University of Helsinki, Vodafone and Volantis Systems Ltd.

This work is part of the W3C Mobile Web Initiative. Through the MWI Sponsorship Program, key players in the mobile production chain, including authoring tool vendors, content providers, adaptation providers, handset manufacturers, browser vendors and mobile operators lead the Initiative. MWI participants develop authoring guidelines, checklists and best practices, as well as a database of descriptions that can be used by content authors to adapt their content to a particular device.

Associated Link: More information on the guidelines

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