ZenZui's Zoomspace - the latest GUI

Open for business for the first time this week, Microsoft spin-off, ZenZui, is to launch a new interface that uses a grid-like display of 'tiles' to help consumers find and buy content. The UI maps the nine number keys on a phone to these tiles which serve as navigational bookmarks to regularly visited sites. Users navigate by zooming in through the number keys, or a touch screen on compatible handsets.

The idea is that consumers will download the ZenZui application and then be free to populate it with up to 36 tiles, creating their personalised 'Zoomspace'.

ZenZui believes its unique UI scores over existing methods because it's more intuitive – users simply press the 1, 3, 7 or 9 keys to scroll around the grid and the 5 key to click into a tile. This means they can be inside a tile in two clicks. Also, because the tiles are selected by the consumer the system is spam-free.

John SanGiovanni, ZenZui’s founder and VP of products and services, said: “Every other marketing solution raises the spectre of spam and profiling. Ours is free to use and, by definition, relevant to the user.”

ZenZui is an independent company with the mission of transforming the way people engage, consume and interact with Web content through a revolutionary mobile user experience and information ecosystem. ZenZui’s Zooming User Interface, a patented Microsoft technology, was initially developed by the Microsoft Redmond Research lab.

Associated Link: ZenZui

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