Web 2.0 'distracts good design'

Hype about Web 2.0 is making web firms neglect the basics of good design, web usability guru Jakob Nielsen has said. He warned that the rush to make webpages more dynamic often meant users were badly served.

He said sites peppered with personalisation tools were in danger of resembling the "glossy but useless" sites at the height of the dotcom boom. Research into website use shows that sites were better off getting the basics right, said Mr Nielsen.

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Describing Web 2.0 as the "latest fashion", Mr Nielsen said many sites paying attention to it were neglecting some of the principles of good design and usability established over the last decade.

Good practices include making a site easy to use, good search tools, the use of text free of jargon, usability testing and a consideration of design even before the first line of code is written. Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. "They should get the basics right first," he said. "Sadly most websites do not have those primary things right."

There was a risk, he said, of a return to the dotcom boom days when many sites, such as Boo.com, looked great but were terrible to use. "That was just bad," he said. "The idea of community, user generated content and more dynamic web pages are not inherently bad in the same way, they should be secondary to the primary things sites should get right."

"The main criticism or problem is that I do not think these things are as useful as the primary things," he said.

Associated Link: BBC News: Web 2.0 'distracts good design'

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