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Review: Design Addict looks at the Damage done by Originality


Source: Design Addict, 13 May 2002
Submitted by Ann Light

In 'Thoughts on originality', Koen De Winter tells the story of how he went to China with a design for a teapot and when the factory staff heard that it was not a standard and tested design, 'they reacted promptly by refusing to work on it. Their reason, as it was translated to me, was that I was doing something ethically wrong. Their argument was that, no matter how good a product was designed and made, it would still require some kind of learning process in order to use it well.'

In the discussion beginning to rage in the usability community about the relation of innovation to usability (See: Review: The Usability Heresies - Part II or join in yourself: Limitations of User-centred Design - London .), this essay reminds us that originality is only a recently desirable quality.

'I have been intrigued,' writes De Winter, 'with our continuous search for originality, our fascination and admiration for its results, and with the fact that reaching an "original" result has never been questioned against the real aim and goal of our profession: user satisfaction.

'In fact, promotion of design, originally intended to enlighten the public on the benefits of useful and beautiful products, has slowly become a promotion of originality at any cost including the neglect of one of the pillars of the modern movement: making good and beautiful industrial products accessible to all; along with the neglect of informing the users about good, useful and environmentally responsible products.'

Read the rest of this elegant piece, in the Design Addict news section.

 


External link to another web site Associated Link:
Design Addict: Thoughts on originality

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