Research suggests growing importance of Usability to UK Businesses

Growing businesses in the UK have been urged by an expert to consider investing in integrated software solutions.

Rebecca Haines of DMC Software Solutions has stated that the programs, which allow a number of aspects of business including direct marketing to be managed from the same information, have benefits for companies. However, she added that firms should seek advice when choosing the systems to ensure they get software that is tailored to their needs.

She explained: "When it comes too integrated software there is no one size fits all solution. Providing that time is invested in choosing the system it is more than a worthy investment."

Ms Haines' comments come after research by E-consultancy and Clash-Media found that online lead generation is expected to become increasingly important to all kinds of businesses in the UK.

The study found that 82 per cent of companies think the marketing technique will become more vital to their business over the next year.

Associated Link: Research suggests growing importance of usability to UK businesses

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