Workshop: An introduction to eye tracking for web site user testing

An introduction to eye tracking for web site user testing

Friday 24th October 2008 (10AM - 4:30 PM)

One-day workshop for usability consultants and web designers

ABOUT THE WORKSHOP
The workshop will take place at the City Interaction Lab, a purpose-built usability lab at the Centre for HCI Design, City University London. The workshop will provide an introduction to eye tracking as a means for web usability testing. By the end of the workshop you will:

* learn about what eye tracking is and what it can do
* find out what kind of eye tracking data can be collected, and how to analyse and present that data
* look at an eye tracking case study showing its application in real life
* get experience in using eye tracking through a hands-on interactive demonstration
* find out ways in which you can use eye tracking to improve your web site

WHO SHOULD ATTEND
This workshop is aimed at usability consultants, web designers, and information architects who require an introduction to eye tracking.
But other staff such as managers, PhD students and researchers can also benefit from attendance.

Presenters
The workshop will be facilitated by Rajiv Arjan. Guest presentations will be provided by researchers from the Centre for HCI Design and Bunnyfoot.

Rajiv Arjan is the Interaction Lab Manager at City University London and can be contacted with all quieries related to the upcoming workshop.

Duration
The course runs from 10:00 to 16:30 and the price includes lunch and refreshments.

Price: £350 excluding VAT

Bookings can be done via e-mailing rajiv.arjan.1@soi.city.ac.uk

City University's Centre for HCI Design is London's largest research group in human-computer interaction. The Centre for HCI Design's research is respected nationally and internationally and has attracted numerous research projects from research councils and EU frameworks. The City Interaction Lab, sponsored by the UK Vodafone Foundation is equipped with state-of-the-art evaluation tools for screen capture, eye-tracking, data recording and analysis. The importance of web usability is now becoming more of an issue and one major instrument in conducting user evaluations is the eye tracker.

Eye trackers provide a meaningful insight into interactions between users and computers and knowing how to work with and analyse results
from this technology can provide an invaluable asset to those working in this realm of study.

Contact Us

Rajiv Arjan
Interaction Lab Manager
Centre for HCI Design
City University
London EC1V 0HB

T 020 7040 3087
F 020 7040 8859
E: rajiv.arjan.1@soi.city.ac.uk
W: soi.city.ac.uk/interactionlab

Associated Link: City University Interaction Lab

Advertise your event here from just £50 per month
Date: 1 February 2008 to 1 February 2009
 
Reach over tens of thousands potential attendees every month with Usabilitynews.com.

Serco Usability Services Training Course Calendar
Date: 8 October 2008 to 14 May 2009
 
Serco Usability Services is now taking bookings for the following courses: - Effective Layout and Design, 8 – 9th October 2008 - Designing with Users, 7 – 8th February 2009 - Usability Evaluation, 13 – 14 May 2009

Creative Evaluation and the Digital - a Lansdown Symposium: 'Completing the Circle' - London
Date: 19 January 2009
 
HCI and designing /making are often seen as opposites. This event explores the changes made possible by interactive digital technologies.

Training: How to Design for Persuasion, Emotion, and Trust (PET) - London
Date: 20 January 2009 to 22 January 2009
 
3-day course in designing for Persuasion, Emotion, and Trust (PET) from HFI.

Training: User-Centred Analysis and Conceptual Design - London
Date: 27 January 2009 to 29 January 2009
 
Our three-day comprehensive course shows you how to design effective, usable interfaces – the first time. Learn the methods for collecting and analyzing user and task data and for developing a conceptual architecture for design.