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Three Usability Gurus
Source: avangate blog, 2 September 2008
Submitted by
Joanna Bawa
By Roxana Patrichi
Lately, website usability is the favorite subject for a lot of people I talk to. They feel the need to improve their sites, to make them easier and more pleasant to use, to increase their conversion rates or just want to know more about what I do here at Avangate.
Knowing that getting on the road is the most difficult part, I thought I might share with you a list of 3 people that played the most important roles in my usability “education” so far, the gurus that should not be missed by usability apprentices and, in a few words, what I have learned from each of them.
So, here they are:
1. Steve Krug “Don’t make me think” (2001 edition), written by Steve Krug, was one of the first books I read on the subject and although some argue that it’s only light knowledge, it really made a difference for me. With a strong focus on ecommerce websites, he uses the hypermarket analogy, showing how you should connect the user experience with your website with the offline hypermarket one.
I also learned the lesson of length: after finishing writing a review, audit or other usability (and not only!) assessment documents, I must cut the text in half and then get rid of half of what’s left. So, thank him for the shortness of this blog post :) .
Then, he taught me not to be a hater, which basically means to cut loose the unconstructive critic and make efforts to learn something useful from each mistake I see web designers doing.
2. Jakob Nielsen Being the author of the Useit.com alertbox, he is surely the first name that comes in mind when asking a usability specialist about a guru of this business – and yes, Google mind works in the same way. Nielsen taught me that some things never change. In spite of the speed of technology progress, when it comes to usability, you know that facts such as a good link or url will always be good the way we know them now.
Although Nielsen is often referred to as being conservatory, and even if he is on a lot of issues, I learned from him that usability and creativity go hand in hand and that they should do that. They just have to never forget the power of testing when trying new approaches and to always do their best to coexist in harmony.
3. Luke Wroblewski His book “Web form Design. Filling in the blanks” is one of my recent readings with an impact on how I look at forms to fill in on the web. Although my intuition about forms was not that bad, this book made me understand the reasons behind the usability rules in designing them.
So, testing shows that vertical aligned forms are filled in faster, while horizontal ones slower. That’s why the latter is good choice when it comes to forms with sensitive data, like credit card details. Testing also reveals how you may improve with up to 40% chances that the Where did you hear about us question: by placing it on the thank you page. But of course, it depends…
Well, if it’s about forms, Luke Wroblewski is my guy.
These are my champions so far that I could name on usability issues.
Associated Link:
3 Usability Gurus that Should not be Missed
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All change at the top for System Concepts Source: System Concepts Ltd, 3 July 2009 Leslie Fountain has been promoted to joint Managing Director of leading usability consultancy System Concepts. Life in UCD immortalised in fiction: you couldn't make it up Source: UN, 2 July 2009 Sarah Herman's fictitious book on life in a user-centred design company has hit the shelves and The Guardian's book pages... Interfaces Magazine - Issue 79: The Education Issue Source: Interaction Group, 1 July 2009 The latest issue of Interfaces is now available as a free download from the Interaction Website. Two new Behavioural research Tools from Noldus Source: UN, 30 June 2009 Tool updates make on-site behavioural data collection easier. Cell Phones that Listen and Learn Source: MIT Technology Review, 29 June 2009 New software tracks a user's behavior by monitoring everyday sounds. Top Six Don’ts for Usability Testing Source: FutureNow Inc., 27 June 2009 Six tips for creating quality usability tests to ensure useful feedback from testers. Usability: ‘Lovely software. But I can’t work it’ Source: FT.com, 26 June 2009 In a recent survey by Global Graphics, 77 per cent of office workers estimate they lose up to one hour a week because business software is difficult to use.
And what do you do? Source: Dexo Design, 25 June 2009 How do you describe your job role? Here are the results of a recent 'Preferred UX/UI Title' Poll. Most Doctors cite Usability as critical to Electronic Health Record Adoption Source: TMCNet, 24 June 2009 It's all about 'meaningful use'. Glossy monitors look good but can hurt Source: QUT, 23 June 2009 A new advisory cites research which suggests high gloss monitors make users sit awkwardly.
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