How to Seduce your users with Web Design

We all like being seduced. Interaction on the web can take advantage of this idea.

There is a notion of “seductive interfaces”. It’s about surprise and delight. We are all seducers. We are doing it out of instinct.

This doesn’t have to do with deviation, mind control, and trickery. It’s not about the one-night stand; it’s about forming a long-term relationship with the user.
Step 1: The approach. First impressions really matter. 43% of women will make up their mind about a partner in the first 30 seconds. It takes men over a half an hour sometimes. This is the basis of speed-dating. Research has been shown that we make immediate reactions on just about everything, and we do it really quick.
Apple is the master of this. When you get a new iPod, you open up the packaging really slowly. Everything looks really nice. The packaging is perfect; so crisp. It makes you fall in love with the product before even using it.

If someone tells you not to judge a book by it’s cover, you’re gonna judge the book a lot harder on it’s cover. We have a high value on looks.

If you’re trying to seduce people, mystery works. That sense of allure brings you into the storyline and makes you want to know more all the time. The more mysterious you are, the more people want to learn about you. But don’t be that guy. You know, that guy.
And don’t be needy. Pickup lines don’t work.

Associated Link: More: How to seduce your users with web design

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