Intel announces new User Experience R&D group

Intel Corporation Chief Technology Officer Justin Rattner has just announced a new research division, called Interaction and Experience Research (IXR), that is focused on defining new user experiences and new computing platforms. The innovations coming out of the labs are expected to help re-imagine how we will all experience computing in the future.

Enabled by Moore's Law and the performance advancements now available across a continuum of computing devices including the traditional PC, the company's engagement and experience with technology, according to Rattner, will become much more personal and social through individual user contexts informed by sensors, augmented by cloud intelligence, and driven by more natural interfaces such as touch, gesture and voice.

"Better technology isn't enough these days," said Rattner. "What the individual values today is a deeply personal, information experience. When I look ahead, this is the biggest change in computing I see coming. At Intel, we've been building up our capabilities in the user experience and interaction areas for over a decade. We've recently assembled an outstanding team of researchers consisting of both user interface technologists and social scientists to create the next generation of user experiences. We've learned, for example, that the television experience isn't the same thing as the Web experience, even though more and more TV will be delivered via the Internet. Browsing the Web at 10 feet is an experience few people relish, but television experienced via the Internet is a huge step beyond broadcast."

Rattner said the new division will be led by Intel Fellow Genevieve Bell, who has been one of the leading user-centered design advocates at Intel for more than a decade.

Associated Link: Intel

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