Collect Words, not just Numbers with Feedback Analytics

By Marisa Peacock


In the past when we’ve talked about usability testing, we’ve approached it from the perspective of tracking visitors’ behaviors online to help us better understand how customers use a site. But what if you could actually ask each individual a question? That’s what Kampyle aims to do with its feedback analytics tools. Unlike traditional website analytics, 'Kampyle for Websites' doesn’t lend insight about a company’s website with numbers. Instead, it use words.

With Kampyle, companies can place branded, fully customizable feedback forms on their websites, which customers can access and submit feedback about the site.

Words + Numbers = Results
Integrating feedback forms into a website not only adds a human touch, but it also helps to streamline support and sales leads. Obviously, tech support can’t fix what they don’t know isn’t working well, so the forms let them fix bugs before they become bigger issues. As well, sales teams can follow up with users who have exclusively provided information about why they didn’t complete a web form, abandoned a shopping cart or left the site altogether.

While Kampyle finds value in a customer’s words, it doesn’t think companies should ignore web analytics altogether. That’s why its dashboard integrates with Google Analytics and Omniture, allowing its customers to see both what and why in one place. The Kampyle dashboard can alert site managers to what the most pressing issues are (as indicated from form feedback) while showing comparative analytics that may highlight what result it’s having (ie site bounces, decreased page views, etc) on the site.

Associated Link: More: Kampyle Collects Words, Not Just Numbers with Feedback Analytics

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