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Media: Alertbox gets back to Research, on Newsletters and on Flash


Source: Alertbox, 16 October 2002
Submitted by Ann Light

The most significant finding from our recent usability testing of ten email newsletters is that users have highly emotional reactions to newsletters' says Jakob Nielsen, reporting a new study. 'This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you want to get in and get out as quickly as possible and not connect with the site.' He contrasts this 'tool' perspective with the personal feeling as newsletters arrive in your inbox and the 'ongoing relationship' established with them.

This is an interesting Alertbox, after a few less research-based topics. The next, on Flash and designing for users with disabilities, also offers findings, though very preliminary ones. By publishing on this, Nielsen is reminding everyone that he is now working for Macromedia as consultant, and hackles may rise again (see Flash Critic Nielsen turns Macromedia Advisor).

He reports that Flash sites are easier for those with disabilities to use 'when designers combine visual and textual presentations, minimize incessant movement, decrease spacing between related objects, and simplify features'. Of course, the term 'disabilities' covers many types of issue and just which are being addressed in not made clear on site, but a report is downloadable.

 


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