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Media: Bloug looks at Usability Promotion


Source: Bloug, 28 October 2002
Submitted by Ann Light

'Care to join me in some brainstorming?' asks Lou Rosenfeld, and a good number of people have. Rosenfeld outlines the most popular arguments he can think of to persuade developers to invest in user experience design. He comes up with:
* The ROI Case
* Going to the Videotape
* Telling Stories
* Therapy
* Consumer Sensitivity Boot Camp
* Logs
* Keeping up with the Joneses

It's witty and the additional suggestions and modifications from his readers are entertaining - and thought-provoking - too.

My favourite addition is from Josh:

'I have been streaming a live feed of the usability testing to the executives. They rarely have time to watch, but just seeing one has really built up interest.'

 


External link to another web site Associated Link:
Bloug: Evangelizing User Experience Design on Ten Dollars a Day

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