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Media: Art imitates Life - the Ambridge Wide Web


Source: BBC Radio 4, 3 March 2003
Submitted by Tom McEwan

Usability News first saluted the arrival of computers in The Archers, the long-running BBC radio soap opera, with The Archers gets Usability. Last week, trailers for the show were full of news that "Bert is still painstakingly coming to terms with the computers in the Bull, and is trying Jolene's patience more than somewhat." Here Tom McEwan puts us straight on the history of developments in this fictional rural idyll.


"The current storyline might suggest to some that as the Web finally hits the Archers, Britain's longest running (radio) soap came late to the world of computers, but there's been more than just the cobwebs of Brian Aldridge's affairs floating around the plotlines in the last few years.

We could start with incomers Linda Snell and her forgettable husband. Fresh (in the 1980s?) from Surrey on the back on his raking it in as an M4 IT consultant, they represented just one more twist to the perennial plot of technology vs honest toil on the land. Robert (ah, that's his name) managed to (all but) go bust, though, (partly) by dint of selling the same solution twice (did the boy not read the works of Finlay et al on Design Patterns). But not before Linda did a websearch in front of Shula (every male thirty something's dream until she threw her lot in with the Countryside Alliance) for a word we knew was going to bring more muck to her screen than might be found in Grundy's byre (for they were still poor tenant farmers then).

The high point for the usability of ICT had to be the midst of the foot and mouth crisis when level-headed but engagingly emotional Geordie spouse of Deeyavid Archer (Ruth - think Sunderland University's Gilbert Cockton with plaits and a penchant for rising at 5am to check on the cows) convinced him that they could restock the herd without leaving the disease-riddled pastures of Ambridgesheer. Onleee-ine. Which they did, profitably - so there was no need for folk to drive their cattle all over the country spreading pernicious wotsits (storyline courtesy of... the agricultural story editor...or the Department for Environment Food and Rural Affairs?)

So the current plotline seems recycled. Therein is the real twist. It doesn't matter what the technology is - if you try to hang onto yesterday too long it will kill you. Even if it's Grace Archer in that tinder-trap barn that they should have pulled down years before the series even started, it's always time to get rid of the old, and embrace the new. It may seem unusable, but how great were the good old days really?"

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